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Clankers
About us

Four years. Three vantage points. One practice.

Clankers was founded by Sohun, who's audited more affiliate programs than anyone he knows, brand side, agency side, platform side. Here's how that happened, and why it makes us the wrong hire if you want a retainer, and the right one if you want an outcome to ship.

Sohun, founder and CEO of Clankers
The short version

Four years watching the same gaps leak revenue in every program we've touched.

Brand side. Agency side. Platform side. Three different vantage points on the same broken thing. Every single time: the program was leaking signal, leaking margin, leaking the one advantage the brand actually had.

The thing that changed in 2024 wasn't the problem. The problem is old. The thing that changed was that AI got cheap enough and capable enough to do the twenty hours of weekly data-entry work that was blocking every human from doing the actual strategy.

Clankers is us turning the last four years into a practice. Not a SaaS. Not an agency. A small operation that builds systems, one client at a time, against an outcome you name.

Path so far
Why each chapter matters now
2024 → Now
Clankers

Founder, Operator

Building the practice. A free audit to start, a handful of clients at a time, four years of brand-, agency-, and platform-side pattern behind the work.

Why it matters

Both

2022 → 2024
Platform Side

GTM & Program Strategy

Ran the playbook on the software side of creator commerce. Saw what brands were asking for, what they actually got, and where the gap was.

Why it matters

This is what makes the systems we build real

2020 → 2022
Agency Side

Affiliate & Creator Operations

Ran programs for DTC brands directly. Health, beauty, supplements. This is where the twenty-hours-of-data-entry muscle memory comes from.

Why it matters

This is what makes the Revamp possible

2018 → 2020
Brand Side

In-House Operator

Watched the whole thing from the inside. Built the first version of the process that eventually became this company.

Why it matters

This is what makes AI Advisory useful

What we're doing now

"We'd rather build one good system inside an operator's company than sell a thousand seats of a tool they'll uninstall in March."

The line we keep coming back to
Blog

Read the field notes.

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