Four gaps leaking revenue in your TikTok Shop

GMV Max keeps spending on tired creatives

Every video has a peak. After it, cost per order climbs while the campaign keeps feeding it budget, because nobody is grading creatives against spend every week. The winners and the losers get the same money. The fix is a verdict on every creative, scale, replace, maintain, or cut, run on your own numbers before the next budget cycle.

The first workflow is free. Closing the rest of the gaps is the 90-Day Revamp.

Creators who sold for you go quiet

The affiliates who posted and converted last quarter stop posting this quarter, and the drop only shows up in GMV months later. There is no score that flags the slide while a message or a new sample could still reverse it. A health score against your own trailing three months makes the slide visible the week it starts.

The first workflow is free. Closing the rest of the gaps is the 90-Day Revamp.

Samples ship and never become posts

Free product goes out to creators who never publish. Approvals run on follower count and gut feel, and the sample-to-post rate is a number nobody on the team can quote. When the audit puts that number next to the creators who did post, the approval rules write themselves.

The first workflow is free. Closing the rest of the gaps is the 90-Day Revamp.

Outreach stops after one message

Invites go out at volume. Follow-ups do not. The creators most likely to say yes get one touch, then sit in a list nobody reopens, while the team starts another round of cold invites. Follow-up depth is one of the first things the audit reads, because it is the cheapest gap to close.

The first workflow is free. Closing the rest of the gaps is the 90-Day Revamp.