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Field notes from a practice that ships.

Short essays from the operator seat. What's changing in social commerce, what we're building this month, and what we're seeing across the programs we've run, brand side, agency side, platform side.

Featured · TIKTOK SHOP
SEP 27, 2026 · 5 MIN
DESIGN ⇌ CODEFIGMACLAUDEMCP DISPATCH ›design.json → claude

How to Audit Your Cruva Account for Gaps in Outreach and Sampling

A checklist for auditing a Cruva account: where to look for outreach and sampling gaps, what bad looks like in each place, and how to rank what you find. Measured against your own history, with no invented benchmarks.

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